Good to Great (Jim Collins)
In Built to Last Jim Collins and Jerry Porras tried to answer the question “What makes and keeps the great companies great?” But there was another question, not less interesting: “Can a good company become great and if yes, then how?”
Collins concludes that it is possible and, comparing 11 companies that made it from good to great, identifies key traits that favoured the process. Making the transition from good to great doesn’t require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. It’s mostly about discipline (in minds, actions and views), commitment, modesty and culture.
This book was very interesting to read, because generally it’s not only about companies. As I have already mentioned, many principles can be applied to other social systems and even to yourself.