Built to Last (Jim Collins, Jerry I. Porras)
Built to Last, first published in 1994, is a great work by Jim Collins and Jerry I. Porras, who set out to determine what’s special about “visionary”, great companies like Hewlett-Packard, Wal-Marts, 3G, those that have demonstrated longevity and great brand image.
This is a myth-breaking work, disproving generally acknowledged opinions and conventional wisdom. It unveils the principles that made visionary companies successful, kept them on top for long years and still support their prosperity. Built to Last brought up my interest in management and social interactions.
Moreover, it is also a great example of correct, thoroughly thought and perfectly structured analytical piece of work. This may be taken as a standard and tutorial for those who want to write good dissertation or sound scientific work.